Deutschkreutz winery centered on Blaufränkisch, organic vineyards and a rosé led range.
The producer
Winery Family Strehn is based in Deutschkreutz, in Mittelburgenland, where Blaufränkisch is at home. Pia, Andy and Patrick Strehn have run the estate since 2012. The vineyards are organically farmed in Deutschkreutz and Neckenmarkt. The wines include red and white bottles, while rosé ranges from sparkling wine to barrel fermented Love Story and includes Strehn Elefant im Porzellanladen.
Known for
Blaufränkisch led rosé wines
Notable facts
The winery identifies its organic control body with the code AT-BIO-402.
Red varieties from Deutschkreutz form the base of the rosé range.
Pia Strehn explored barrique ageing for rosé to build character.
B. Pink is a rosé brut whose sales support breast cancer prevention.
The story
The 2017 Rosé Breakthrough
In 2017, Pia, Andy and Patrick Strehn put their accumulated rosé experiments into bottle. Pia Strehn had explored combining rosé with barrique ageing to build character. The release brought a much noticed review from a Swiss wine journalist, followed by Falstaff naming Elefant im Porzellanladen Austria's best rosé. The year marked the point when the siblings committed their accumulated work to bottle.
The 2017 Rosé Breakthrough
In 2017, Pia, Andy and Patrick Strehn put their accumulated rosé experiments into bottle. Pia Strehn had explored combining rosé with barrique ageing to build character. The release brought a much noticed review from a Swiss wine journalist, followed by Falstaff naming Elefant im Porzellanladen Austria's best rosé. The year marked the point when the siblings committed their accumulated work to bottle.
From the atlas
Winery Family Strehn
Deutschkreutz winery in Mittelburgenland where Blaufränkisch leads an organically farmed, rosé led range.
At A Glance
Field
Detail
Region
Mittelburgenland, Austria
Home base
Deutschkreutz
Main grape
Blaufränkisch
Signature wine
Strehn Elefant im Porzellanladen
Defining feature
Rosé led range spanning sparkling, still and barrel fermented wines
The Producer
Wine has been part of the Strehn family story for four generations. Great grandfather Karl Strehn, a Deutschkreutz mayor, mason and farmer, tended vines and made wine for family consumption. The vineyards later belonged to a mixed farming operation, until Monika Strehn shifted the business entirely to winemaking during the 1980s.
Since 2012, Pia, Andy and Patrick Strehn have run the estate and jointly manage roughly fifty hectares of organically farmed vineyards. The winery identifies its organic control body with the code AT-BIO-402.
Place
Blaufränkisch is at home in Mittelburgenland, where Strehn works from vineyards in Deutschkreutz and Neckenmarkt. The vineyards cover varied soils across the two locations. Deutschkreutz supplies the red varieties used as the base for the rosé range, with Blaufränkisch in the lead.
Wines
The rosé range contains six wines, extending from sparkling wine to still rosé and the barrel fermented Love Story rosé. B. Pink is a rosé brut whose sales support breast cancer prevention.
Blaufränkisch is the principal grape, while Zweigelt, St. Laurent, Cabernet Sauvignon, Merlot and Syrah are used in cuvées. Strehn Elefant im Porzellanladen shows blood orange, vineyard peach, Bourbon vanilla and herbs. It is full bodied, juicy and round, with intense fruit and a long finish. A large Burgundy glass suits the wine.
Final Word
In 2021, 90 percent of Strehn's harvest was processed into rosé.